UFI’s 13th Global Barometer identifies contrasting perspectives

Results of UFI’s 13th Global Barometer survey indicate contrasting perspectives for the main exhibition markets. In reviewing the consolidated results over 5 years, UFI, the Global Association of the Exhibition Industry, identified a majority of companies declaring an increase in their turnover. Almost one company out of two declared an increase of annual profit of more than 10% since2010. However, 56% of the respondents declared that the impact of the “economic crisis” on their business isn’t over yet though most anticipate its end in 2015. This situation related to the general economic climate is confirmed with replies received to the question on “the most important business issues” where the “state of the national/regional economy” and “global economic uncertainty” have been consistently selected as among the three most important business issues for the past 4 years. “Local competition” and “internal management challenges” were also considered significant. At the national level, significant variations are noted: – A relative slowdown is expected in China where indicators still remain positive: 25% of respondents declared an increase of 10% of their annual profit for 2014, compared to 52% for 2013. 72% believe that the “economic crisis” is now over, or will be by the end of 2015. Environmental challenges are also high on their list of issues. – The general outlook is more positive in the USA where 50% of respondents project an increase of more than 10% of their annual profits in 2014 and 80% of respondents anticipate an increase of turnover in the coming year. 7 companies out of 10 in the USA declare that the impact of the “economic crisis” is now over. – In Europe, Germany and Russia show contrasting results: 53% of respondents in Germany but only 13% in Russia project an increase of more than 10% of their annual profits in 2014. One company out of two in Germany, but only one in five in Russia, declare that the impact of the “economic crisis” is now over. Paul Woodward, UFI Managing Director, concludes, Our survey confirms that the exhibition media remains globally strong despite continuing economic challenges. UFI’s Global Barometer has become an important indicator for the industry and its stakeholders. Building on these encouraging results, we are planning to further develop the national insights that we introduced for the first time in this edition of the report. The 13th Global Barometer survey, conducted in June 2014, was answered by 201 companies from 63 countries. Full results of the 13th Global Barometer Survey can be freely downloaded at www.ufi.org/research The next UFI Global Barometer Survey will be conducted in December 2014. Source: www.ufi.org