UFI Open Seminar in Europe 2015 goes to Stambul, Turkey

After almost seven years, the UFI, the global asociation of the exhibition industry is returning to Istanbul for a major event. The previous UFI event, the 75th UFI’s annual Congres was held in Turkisch metropolis in the autumn of 2008. The participants of the UFI Open Seminar in Europe 2015, to be held between 15 and 17 of June, will be changing experiences and sharing their expertise on „Competing for the marketing budget – the future position of exhibitios in the marketing mix”. Urgent and fascinating issues will be explored in presentations and discussions. The focus will be on the competition for budgets between trade fairs and other marketing instruments, in the face of the current changes in the exhibition industry. One of the really key issues currently is the digital revolution. It is being compared to tsunami engulfing traditional marketing channels, including trade fairs and exhibitions. What trends can we currently see in marketing? How do companies spend their marketing budgets today and how will this change in the near future? Is exhibitor behaviour changing? Will exhibitors continue to use exhibitions in the same way as they did in the past? These are the issues to be discussed in Istanbul. Almost 200 delegates, including representatives of the Polish exhibition sector and Polish Chamber of Exhibition Industry will participate in the Seminar. The Conference programme will include also UFI Executive Committee meeting, Associations’ Committee meeting, Auditing meeting forUFI member auditors and associations and UFI European Chapter meeting. Source: www.ufi.org