Polish Chamber of Exhibition Industry participated in the CENTREX Summer Workshop

On August 25-27, 2016, in Balatonfüred (Hungary), CENTREX – International Exhibition Statistics Union organized the Summer Workshop, with focus on communication strategies for trade fair associations and their members, in view of current trends in communication world. The main objective was to develop strategy how a trade fair association can boost market communication of its members, how can members more efficiently benefit from belonging to a branch organisation, and vice versa, how can a trade fair association (trade fair community) elevate the respect of the industry through collaborating with members’ communication. The workshop will be couched by an external expert Prof dr. Sinisa Zaric, renowned marketing and communication specialist, Head of Faculty at Belgrade Economic University, former CEO of Belgrad Fair. The examples of the leading associations coopaerating with CENTREX were presented: AUMA – Association of the German Trade fair Industry and PCEI – Polish Chamber of Exhibition Industry.
Source: CENTREX, Polish Chamber of Exhibition Industry, September 1, 2016.