The Member of Polish Chamber of Exhibition Industry, the company Meliński Minuth has received positive recommendations and successfully implemented the ISO 20121:2012 certificate in the area of Sustainable Event Management. It was integrated with the Quality Management System ISO 9001:2008, which has been operational in the company since 2001. This is the largest, although not the only success achieved by the company from Poznań in 2014. The implementation of the new standard means also transferring global trends and the highest standards to the local market. ISO 20121 contains a list of requirements and guidelines which allow for the organization of events in accordance with sustainable development. It concerns the organization of small local events, trainings or business meetings, as well as large mass events, such as exhibitions, festivals, sports events and even political summits of world leaders. Thanks to the certificate of compliance with ISO 20121, Meliński Minuth has reached the highest level of management and they also minimize the negative impact on the environment by improving the sustainability of events in which they participate. The system requires adopting the approach of organized actions and, in promotion, the concept of sustainable development in the business environment. New challenges ISO 20121 poses real challenges for companies which are implementing it. – Obtaining certificates is dictated, above all, by the willingness to develop and adjust to the highest world standards. Obviouslysimplyt holding the certificate is not something which builds the brand and increases our reliability in the eyes of our customers. It is important to put the assumptions of the project into practice. – says Andrzej Meliński, the CEO of Meliński Minuth – Our objective is the development of not only the company but also of the whole exhibition sector. The educational aspect of implementing the certificate is quite a challenge for us. However, I believe that it will bring the expected results in the form of increasing the pro-ecological awareness among the representatives of our profession. – adds Mr. Meliński. The implementation of the ISO 20121 system fits the mission of the company, whose foundation is continuous development and improvement in the field of production and customer service. Source: Meliński Minuth; Polish Chamber of Exhibition Industry; December 2014.