During the opening ceremony of the 20th Book Fair in Krakow on October 27, there was a ceremony of presenting the Honorary Title of the Exhibition Ambassador 2015. By the decision of the PCEI Chapter, the Title was conferred to Prof. Jacek Majchrowski, the Mayor of Krakow. Mayor Majchrowski had acknowledged the importance and prestige of exhibitions for the development and promotion of Krakow for many years. The International Exhibition and Congress Centre EXPO Krakow, opened in 2014, is promoted by the Mayor at the same level as the congress and event venues owned by the city. In its ongoing activities and in international contacts, he also underlines the importance of this venue as a significant place for the development of business and entrepreneurship. His activities for the promotion and development of the Book Fair in Krakow, which celebrate the 20th anniversary, are outstanding. Each year he grants his Patronage to the event and he supports the Jan Długosz contest organized by the Book Fair, which is dedicated to humanistic publications. Among others, thanks to the efforts of the Mayor and the Book Fair, Krakow was granted the title of the City of Literature by UNESCO. Congratulations to the Mayor! The originator of the title of the Exhibition Ambassador, which emerged in 2010, was Adam Gabrysiak, the Vice President of Polish Chamber of Exhibition Industry. The title can be conferred to people of business, science of politics, who contribute to the development of the exhibition sector in Poland and the popularization of the concept of trade fairs. At that time, the Minister of the Economy assumed the patronage over the undertaking. The honorary title of the Exhibition Ambassador is conferred once a year upon the motion of the Members of Polish Chamber of Exhibition Industry. The symbolic statuettes are presented to people with outstanding achievements for exhibitions and their promotion in Poland and abroad. The title of the Exhibition Ambassador can be conferred only to people not professionally connected with the exhibition sector, who however work on its behalf. The laureates of the award so far: Krzysztof Żuk – the Exhibition Ambassador 2014 Paweł Adamowicz and Mieczysław Struk – Exhibition Ambassadors 2013 Ryszard Grobelny – the Exhibition Ambassador 2012 Wojciech Lubawski – the Exhibition Ambassador 2011 Waldemar Pawlak – the First Honorary Title of the Exhibition Ambassador (2010/2011) Source: Polish Chamber of Exhibition Industry