Expo Marketing – training for exhibitors under the patronage of PCEI

Members of PCEI and their clients – exhibitors, participated in the Expo Marketing training organized in Warsaw on October 12, 2016, under the patronage of Polish Chamber of Exhibition Industry. During the training run by Jerzy Osika (Promedia), they could learn, among others, how to use the secrets of trade fair marketing and sales in order to gain new clients. The training was addressed to companies which take part or are planning to take part in exhibitions, particularly to owners and CEOs of companies which participate in trade fairs as exhibitors, managers and marketing specialists, sales managers and personnel which service customers at exhibition stands, export managers and sales representatives who work with foreign clients. Several dozen training participants learned how to clearly define sales and marketing targets so as to better achieve them during and after events, how to gain knowledge required to select the best exhibition, how to maximise the number of visitors at the stand, and how to improve services for them. During the breaks between lectures, it was possible to listen to free advice of the experts at information stands of the event Partners, as well as to establish interesting business contacts with other training participants. Polish Chamber of Exhibition Industry was represented by Marzenna Łukaszewicz, PCEI Executive Director and Jan Studencki, PCEI promotion specialist. The PCEI stand, which enjoyed great popularity, offered information materials and leaflets about the Chamber and its Members as well as advisory materials for exhibitors. JERZY OSIKA – sales and marketing expert. Fan of exhibitions and trade fair marketing. Trade fair globetrotter who regularly visits several dozen trade fairs and exhibitions in Europe, Asia, North and South America. Lecturer at international exhibitions and conferences abroad (e.g. in Las Vegas, Toronto, Hong Kong, Mumbai, Frankfurt am Main, Leipzig, Valencia, Porto, Kiev), and in Poland (e.g. for trade fair participants, foreign trade missions, trade conferences, forums and congresses). Owner and CEO of Promoedia, publisher and editor-in-chief of trade media (4 magazines and 1 portal) which provide regular information about trade fairs and exhibitions. Advises companies on management, sales, marketing and trends. More details available on the website of the organizer
Źródło: Promedia