On October 12, 2017, in Warsaw, there was the second edition of the Expo Marketing training session. The participants could learn about the latest and the most effective tools of exhibiting marketing and sales and practice them during workshops. Participants of Expo Marketing 2017 learned for instance how to prepare before exhibitions in order to achieve the planned success, how to attract clients the exhibitors care about the most, and how to create a unique buying experience at the stand. The topics of the training also included: Facebook as a tool to arrange meetings at exhibitions, business objectives vs. stand organization at an exhibition, professional sales techniques and building customer loyalty. The training was run by Jerzy Osika, CEO of Promedia, a marketing and sales expert, Agnieszka Strzelczyk-Walczak, owner of A.S. Messe Consulting and a representative of Messe Düsseldorf, and Agnieszka Chabrzyk, Country Director of Business Factory, a representative of Facebook. The program also included a discussion panel with the participation of experts: Agnieszka Strzelczyk-Walczak, owner of A.S. Messe Consulting, Andrzej Bereda, owner of Międzynarodowe Targi Francuskie and Jacek Kisiała, co-owner of Extend Vision. The main partner of Expo Marketing 2017 was Poznań International Fair. Other partners of the event were: A.S. Messe Consulting , Home+Housewares Show, Extend Vsion, Jubinale, Gifton.top, Display Expo. The honorary patronage over the training was given by Polish Chamber of Exhibition Industry and Polish Chamber of Promotional Materials. Source: Promedia Jerzy Osika – www.promedia.biz.pl; ; Polish Chamber of Exhibition Industry.