The agenda of the CENTREX General Assembly held in Poznań on April 8, 2016, with invited guests representing Polish Chamber of Exhibition Industry, included the issue of “Global Exhibitions Day” campaign. The first ever promotional campaign devoted to the exhibition industry will be run on June 8, 2016, by UFI – the Global Association of the Exhibition Industry, in cooperation with national and international exhibition associations and their members and partners. Polish Chamber of Exhibition Industry and CENTREX are Partners of the project and are working at full capacity over the project execution. Participants of the CENTREX meeting discussed the project thoroughly. Mr. Károly Nagy (the former longstanding executive director of CENTREX and the former marketing director of HUNGEXPO – the leading Hungarian exhibition organizer; an expert in the area of audit of exhibition statistics) presented the most important aspects of the campaign in his lecture. Mr. János Barabás (Chair of the UFI Associations Committee and Vice-President of UFI, the Secretary General of CEFA, the long-standing president of HUNGEXPO, the leading Hungarian exhibition organizer from Budapest) informed about latest developments and UFI Executive Committee decisions regarding the campaign. It is worth mentioning that the key messages used by all campaign participants for external communication had been developed by the Central and Eastern Europe major industry organizations: Polish Chamber of Exhibition Industry and the CENTREX union. On January 5, 2016 they were approved by UFI Task Force, composed of, among others, Mr. János Barabás, Mr. Károly Nagy and Mrs. Marzenna Łukaszewicz. The key messages of the GED campaign for external communication are: Exhibitions are the most effective instrument of marketing, especially for small and medium enterprises Exhibitions stimulate innovativeness and competitiveness Exhibitions support the development of trade and are an instrument of internationalization Exhibitions support the economic growth and generate significant social and economic benefit Exhibitions are face –to – face contact During the CENTREX Meeting in Poznań the participants had pleasure to take a photograph with the logo of the campaign. Polish Chamber of Exhibition Industry was among the originators of the Global Exhibitions Day project. The original PCEI initiative (by Mr. Adam Gabrysiak, PCEI vice-president) was presented to UFI General Assembly, the Board of Directors and the Associations Committee, by Mr. Andrzej Byrt, the then president of PCEI. Later on the UFI decisive bodies and the Associations Committee welcomed the US experience on the „Exhibitions Day” created in 2014 and 2015 by the International Association of Exhibitions and Events (IAEE) and the Exhibitions Mean Business campaign to foster a stronger relationship with and build awareness among federal legislators and other government influencers. The UFI Global Exhibitions Day working group, set up on January 5, 2016 , started extensive works which resulted in the concept and assumption of the project, the GED logo, key messages for external communication, and last but not least, a wiide range of ideas and activities – the so called „ideas factory”. The most important however will be actions and initiatives to be implemented by the Partner associations, and their members and partners. Source: Polish Chamber of Exhibition Industry, April 2016; photo: Studio Ozdoba, Dariusz Ozdoba; studio Fotobueno.